The king of anything, born on October 1946, tourism, master of economics. Mainly engaged in tourism and hotel management research. The king of Shanghai academy of social sciences tourism economy and planning work makes ministy, Shanghai academy of social sciences tourism research center director, the hotel world magazine editor-in-chief, concurrently national tourism standardization technical committee, China"s tourism association routinedirector. The main academic achievements are: the China tourism zhuan ", "international tourism development and management", "new tourism economics", "the GB/T19004.2 - ISO9004-2 tourism services standardization handbook, the hotel service and study", "the 21st century hotel development trend", "Chinese tourist hotel development blue", "the hotel service study", "tourism planning fengshun etc.