行為金融學的邏輯所導致的結論使人們去質疑傳統(tǒng)金融學的大廈，而它的基本理
論與我們已經(jīng)接受的經(jīng)濟學的基本觀念框架有著根本的分歧。
第一講
約翰·梅納德·凱恩斯（1883-1946）“選美理論”
《就業(yè)、利息和貨幣通論》
每個參加者都從同一觀點出發(fā)，于是都不選擇他自己真認為最美者，也不選一般
人真認為最美者，而是運用智力，推測一般人認為一般人所認為的最美者。
從社會觀點看，要使得投資高明，只有戰(zhàn)勝時間和無知的神秘力量，增加我們對
未來的了解；但從私人觀點，所謂最高明的投資，是先發(fā)制人，智奪群眾，把壞
東西讓給別人。
“當別人貪婪時，我們要害怕；當別人害怕時，我們要貪婪。”
——沃倫.巴菲特
巴菲特理財法：“三要三不要”
要投資那些始終把股東利益放在首位的企業(yè)
要投資資源壟斷型行業(yè)
要投資易了解、前景看好的企業(yè)
不要貪婪
不要跟風
不要投機
The conclusion caused by the logic of behavioral finance makes people question the edifice of traditional finance
There are fundamental differences between the theory and the basic conceptual framework of economics we have accepted.
First lecture
John Maynard Keynes (1883-1946) "beauty pageant theory"
General theory of employment, interest and money
Each participant started from the same point of view, so he didn't choose the one he really thought was the most beautiful or the general one
People really think of the most beautiful, but use intelligence to speculate that ordinary people think of the most beautiful.
From a social point of view, the only way to make investment wise is to overcome the mysterious power of time and ignorance and increase our understanding of
Understanding of the future; However, from a private point of view, the so-called most brilliant investment is to preempt, seize the masses wisely and turn the bad
Give things to others.
"When others are greedy, we should be afraid; when others are afraid, we should be greedy."
——Warren Buffett
Bafitte Financial Law: "three wants and three don't"
Invest in enterprises that always put the interests of shareholders first
We should invest in resource monopoly industries
We should invest in enterprises that are easy to understand and have promising prospects
Don't be greedy
Don't follow suit
Don't speculate
第一節(jié)
對諾貝爾經(jīng)濟學獎你知道多少？
1、世界上最著名的國際學術大獎——諾貝爾獎，每年12月10日在（）舉行授
獎儀式
2、下列各獎中，沒有列入諾貝爾獎項是（）
A化學獎B物理獎C數(shù)學獎D和平獎
3、諾貝爾獎從1969年起由5個獎項增加到6個，增設的獎項是（）
A經(jīng)濟科學獎B自然科學獎C社會科學獎
諾貝爾經(jīng)濟學獎是1968年設立的，1969年首次頒獎，正式的名稱是“艾爾弗雷
德·諾貝爾經(jīng)濟學獎”，與其他獎項不同的是，該獎金不是來自諾貝爾的捐贈，而
是來自瑞典中央銀行。
首屆獲得者丁伯根有過精辟的評價：“人類幸福會受到經(jīng)濟政策的影響，而經(jīng)濟
政策領先經(jīng)濟學形成它的洞察力。”
2001年美國經(jīng)濟學會（AEA）將該學會的最高獎克拉克（Clark Medal）頒給了
加州大學伯克萊分校的馬修拉賓，這是該獎項自1947年設立以來，首次授予給
研究行為經(jīng)濟學的經(jīng)濟學家。
２００２年，美國行為經(jīng)濟學家的代表人物——美國普林斯頓大學的丹尼爾·卡
尼曼(Daniel Kahneman)和喬治梅森大學的弗農(nóng)·史密斯(Vernonl Smith)獲得當
Section I
How much do you know about the Nobel Prize in economics?
1. The Nobel Prize, the world's most famous international academic award, is awarded in () on December 10 every year
Award ceremony
2. Among the following awards, those not included in the Nobel Prize are ()
A Chemistry Award B physics award C mathematics award D peace award
3. Since 1969, the number of Nobel prizes has increased from five to six, and the additional awards are ()
A economic science award B Natural Science Award C Social Science Award
The Nobel Prize in economics was established in 1968 and first awarded in 1969. Its official name is "Alfred"
"De Nobel Prize in economics", different from other awards, the prize does not come from Nobel's donation, but from
From the Swedish central bank.
Ding Bergen, the first winner, made an incisive evaluation: "human happiness will be affected by economic policies, and the economy
Policy leads economics to form its insight. "
In 2001, the American Economic Association (AEA) presented its highest award, Clark Medal, to
Matthew Rabin of the University of California, Berkeley, was awarded the award for the first time since its establishment in 1947
An economist who studies behavioral economics.
In 2002, Daniel card of Princeton University, a representative of American behavioral economists
Daniel Kahneman and vernonl Smith of George Mason University won the job
